London taxis set to be outfitted with TV screens

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[London] Cabvision is installing hi-tech TV screens in London taxis, showing seven channels of news, sports, music, fashion and comedy starting March 29. Tom Paton, Cabvision's sales and marketing director, said he has signed up a major airline to advertise on the screens, which will dedicate 15% of airtime to commercials running in blocks at the same time on all stations. Passengers can turn off the sound, but not the picture. A sophisticated global-positioning system will beam updates on viewing habits to a main server for analysis. London cab drivers will be paid $1,500 dollars a year to carry Cabvision.

Mr. Paton said he is already talking to a New York taxi group about introducing Cabvision in the U.S. However, in a test in New York a couple years ago, passengers found backseat TV annoying.

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