Mazda makes outdoor ad in Tokyo a family affair

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[Tokyo] Mazda Motor Corp. is touting a 1,020 foot outdoor ad in Tokyo called "Family Ties" for its Premacy model as the world's longest. The poster consists of 60 family portraits shot by well-known Japanese photographer Kishin Shinoyama meant to show the Premacy as the center of happy Japanese families.

Hakuhodo, Japan's second-largest ad agency, helped create the ad and media planning was coordinated by Hakuhodo DY Media Partners. The ad runs through February along the Art Road underground walkway leading to Tokyo Station, a busy train station in a prestigious business district. Mazda plans to petition Guinness World Records for recognition as a record breaker.

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