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McCann's Einhorn takes regional director-Asia post

By Published on .

[New York] It's not easy deciding where in the world a chief strategy officer should be based. McCann Worldgroup's strategy veteran, Eric Einhorn, a South African, has lived in the U.S. for the past two decades. At month's end, Mr. Einhorn, 56, takes on the additional role of regional director of Asia Pacific, succeeding Max Gosling, who retires. The new job includes overseeing McCann's area managers in Japan, China, South and Southeast Asia, as well as Australia. In his unusual dual role, Mr. Einhorn is moving to Asia-the hub of the industry's growth. As chief strategy officer, he will continue to work with specific McCann clients and promote across the agency the use of McCann's media-neutral strategic process, dubbed the "Demand Chain."

"Asia Pacific is a critical growth region for many of McCann's global clients," he said. "I can work with clients there while also leading strategy initiatives around the network. I'll be on planes, boats and trains a lot, of course, but in today's world one can be based anywhere." The one strategic decision he hasn't made yet: which country to live in. He has rejected trend-starting Japan and fast-growing China and narrowed his options to Hong Kong and Singapore.

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