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Michelin consolidates Asia/Pacific creative

By Published on .

[Singapore] Michelin has consolidated its regional creative business for Asia/Pacific with TBWA Worldwide following a three-way pitch against two incumbents, Young & Rubicam, which still has the local account in Japan, and DDB Worldwide, which continues to handle below-the-line activities for the region out of Melbourne, Australia. Media planning and buying, split between a variety of agencies, was not included in the review.
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