Nestle to shift French media biz to Zenith

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[Paris] Nestle will move its $300 million media planning and buying account in France by the end of 2006 to ZenithOptimedia. The move completes, except for a few small countries, a global country-by-country review that pitted Nestle's two chosen global media networks, Publicis Groupe's ZenithOptimedia and WPP Group's Group M, against each other in each market. In France, Nestle used to buy its own media through a house agency called Comcord that the marketer sold to Interpublic Group of Cos. several years ago; the incumbent Universal Comcord did not re-pitch. The global review kicked off in the U.S., where the $500 million account was consolidated at ZenithOptimedia in late 2004; Group M has won some of the other major markets, such as China.
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