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Nike looks to recruit runners in U.K. campaign

By Published on .

[London] An annual Nike-sponsored U.K. race called Run London launched a campaign to recruit runners to not just enter the competition, but to continue running for a year. The promotion is slated to enlist 45,000 racers and to use e-mail, mobile phones and the Web to foster customer relationship management with registrants. Digital agency AKQA, London, designed the campaign and an animated site showing two people falling in love as they dash across London (runlondon.com).
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