Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nike taps Nitrosoul for European TV effort

By Published on .

[London] Nike has hired independent Nitrosoul to create a pan-European TV campaign after a pitch pitted the new London shop against one of Nike's main agencies, Wieden & Kennedy Amsterdam. The campaign, expected to be based around Nike athletes, breaks this fall. Paul Shearer, a founding partner of month-old Nitrosoul, was the Nike creative director at Wieden & Kennedy Amsterdam, and also at a previous agency, working on Nike business for almost nine years.

Phil McAveety, Nike VP-marketing for Europe, the Middle East and Africa, said in a statement, "Working with Nitrosoul on this project represents an exciting opportunity to expand our creative base. We are very pleased with the concepts they presented." Nitro is a 3-year-old micro-network started in Shanghai, China, by international adman Chris Clarke with Mars business. The agency now has offices in London, New York and Australia and Asia.

Most Popular
In this article: