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Nokia puts Asian media biz in review

By Published on .

[Singapore] Nokia is reviewing its media business in Asia in a pitch with several unidentified agencies as well as the incumbent, ZenithOptimedia, which had the account for the past 10 years. The Singapore-based review includes Asia/Pacific and Greater China, which Nokia structures as separating operating units. The contract will become effective at the start of 2006. The Finnish cellphone marketer's creative account is not part of the pitch, that remains with Bates Asia.
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