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P&G launches men's cosmetics in Europe

By Published on .

[Cologne, Germany] P&G Prestige & Professional is entering the upscale men's cosmetics market with Boss Skin, rolling out across Europe this month and likely to be launched later in the U.S. and Asia. Boss, originally a maker of mens' designer suits and shoes, now includes a women's fashion range and fragrances for both men and women. The eight-product Boss Skin line, backed by TV and print ads from WPP Group's Callegari Berville Grey, Paris, includes facial wash, shaving gel, moisturizer and eye gel.
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