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Published on .

Mauro Alencar to creative director heading the Microsoft Xbox account at digital agency AKQA, San Francisco, from executive creative director, Blast Radius, Vancouver.

Bruce Matchett to creative chief officer-India at WPP Group's JWT, based in Mumbai from the same position at WPP's Singleton Ogilvy & Mather for Australia and New Zealand, based in Sydney.

Jeremy Sy to associate planning director, Omnicom Group's TBWA, Beijing, from the same position at WPP Group's JWT, Shanghai.

Hsi Shen Lin to managing director-Taiwan of ESPN Star Sports, based in Taipei, from VP, ETTV News, Taipei. ESPN Star Sports is a joint venture between ESPN and News Corp.'s Star Group. Mr. Hsi succeeds Michael Cheng, who has left the industry to run a restaurant in Taipei.

Anita Van Esch to new post of director-consumer products, Germany, at Nickelodeon & Viacom Consumer Products, from head of licensing at Super RTL.

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