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Pierre Woreczek, 47, to the new post of chief brand and strategy officer for McDonald's Europe, from VP of McDonald's European Food Studio, a unit in Paris responsible for developing food products. He remains based in Paris.

Dave Burwick, senior VP-chief marketing officer of Pepsi-Cola North America, to president of Pepsi-Quaker Tropicana Group Canada. He succeeds Tom Bene, who becomes senior VP-sales and system transformation for PepsiCola North America.

Mick Hunter to creative director, WPP Group's JWT, Sydney, Australia, from the same position at Whybin/ TBWA, Sydney.

Peter Post, CEO of Cossette Post, the New York agency of Canada's largest agency group Cossette Communications, has resigned.

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