Fernando Vega Olmos, president of one of Argentina's leading creative agencies VegaOlmosPonce, Buenos Aires, will chair the outdoor jury at the Cannes Lions International Advertising Festival. VegaOlmosPonce is backed by Interpublic Group of Cos. This is the first year the festival has created a separate jury for outdoor work. In the past, the same group judged both press and outdoor. Because many ads are entered in both categories, the festival decided to separate them into two competitions so judges wouldn't be influenced by how ads entered in outdoor performed in the press category.