2MV brought together two rivals who hoped to win the European business but lost to OMD the biggest chunk, the $425 million account for the French car maker's home country previously handled by MPG. Despite losing France, 2MV wrested Germany from OMD and kept Spain.
OMD ended up with a total of $780 million in billings for France, the U.K., Switzerland, Denmark and Russia. It's unclear whether the 2MV alliance will survive the Peugeot Citroen review to pitch jointly for other business. Havas' Euro RSCG keeps the creative account across Europe, but MPG's loss in France is a blow to the holding company's standing with Peugeot Citroen.