Red Cell nears close of Sra. Rushmore deal

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[London] WPP Group's Red Cell network is on the verge of buying Spain's leading independent creative shop, Madrid-based Sra. Rushmore. The deal has taken longer than expected to close as WPP has fought off rival holding companies, believed to include Publicis Groupe, eager to acquire the high profile creative shop.

Sra. Rushmore's client list includes Coca-Cola, also one of New York-based Berlin Cameron Red Cell's biggest clients, and Nestle's Nestea. Red Cell's existing Spanish agency Delvico Red Cell, the result of merging Delvico Bates into Red Cell after WPP bought Bates in 2003, is described as a solid agency but, in the words of one WPP executive, "not the best in the market."

Sra. Rushmore (pronounced seĀ¤ora, meaning "Mrs." in Spanish), started in 2000 as a breakaway from BBDO, Madrid, is the name of the old woman who starred in an award-winning Pepsi campaign created while the team was still at BBDO. Read more: Ad QwikFIND is aaq48e

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