[Madrid, Spain] A small Paris advertising group called Senior Agency targeting adults over 50 is opening offices in Europe and Asia and looking for partners with whom to enter the U.S. market in several years, said Jean Paul Treguer, the agency's founder and chief executive. The most recent opening was in Spain last month, in a venture with Madrid ad group GAP. Mr. Treguer said he also plans to enter China and India. Senior Agency has 10 offices around the world, including Tokyo, London and Sydney, and clients include Coca-Cola, LVMH Moet Hennessy Louis Vuitton, Johnson & Johnson and Peugeot.
Mr. Treguer said that his shop has no real rivals in targeting the over-50 population. That age group represents more than half of consumer purchasing in some countries and could rise to 70% in the future, driven partly by Europe's aging population, he said. He said Senior Agency's revenues will surpass $30 million next year.