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Sony Ericsson: Walkman W800

Published on .

Sony Ericsson launches its Walkman W800 phone with a global "soundtrack to your life" campaign. The TV spot, by Bartle Bogle Hegarty, London, shows an action sequence involving a car chase, a crash, an explosion and a rooftop chase. As each scene unfolds, the hero selects an appropriate track to play on his phone-except when he plays Barry Manilow's "Copacabana" by mistake. AdAge.com QwikFIND aaq98j
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