Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sony Ericsson: Walkman W800

Published on .

Sony Ericsson launches its Walkman W800 phone with a global "soundtrack to your life" campaign. The TV spot, by Bartle Bogle Hegarty, London, shows an action sequence involving a car chase, a crash, an explosion and a rooftop chase. As each scene unfolds, the hero selects an appropriate track to play on his phone-except when he plays Barry Manilow's "Copacabana" by mistake. AdAge.com QwikFIND aaq98j
Most Popular
In this article: