[Pattaya, Thailand] A humorous Dentsu spot for Ajinomoto stadium won the coveted Best of TV prize last week at the eighth annual Asia Pacific Advertising Festival, or AdFest, which has become known as the "Cannes of Asia."
Dentsu's "Husky Girls" spot follows a young man who happily moves to a city full of beautiful women, then discovers all of them speak with painfully hoarse voices. He finally dates an unattractive woman with a pretty voice, who explains that all the other ladies in town lost their voices by cheering at soccer games in Ajinomoto stadium.
"It's an outstanding spot. Every time I see it, I want to watch it again and again. There are so many details; it has a great setting and a smart story," said Suthisak Sucharittanonta, chief creative officer of Omnicom Group's BBDO Worldwide in Thailand and chairman of the TV jury.
On the print side, the only campaign the Pattaya jury deemed worthy of gold status, including the Best of Print prize, was work for Tamiya Assembly Toys created by Omnicom's Creative Juice/G1 in Bangkok. Three striking executions of smashed objects-a light bulb, frog and a watermelon-are each numbered for reassembly like a diagram for a child's puzzle.
More than 1,100 people ranging from junior creatives to industry luminaries attended AdFest in Pattaya, a seaside resort south of Bangkok. So well-known has the festival become that John Hunt, New York-based worldwide creative director of Omnicom's TBWA Worldwide, and president of the film and press & outdoor juries at this year's Cannes Lions International Advertising Festival in June, said he now attends AdFest every year to stay current about advertising trends coming out of Asia.