Big winners in London could indicate who will scoop up prizes next month at Cannes Lions
[London] The U.K.'s leading ad show, D&AD Global Awards, presented two of its coveted Yellow Pencils last week to upmarket department store Harvey Nichols' print campaign "Calendar" by DDB London. Ads show the lengths people will go to in order to buy something special from Harvey Nichols. The work won outdoor and press Gold Lions at last year's Cannes Lions International Advertising Festival, and the same client-agency combination could repeat its success at Cannes next month with its newer "Seven Deadly Sins" campaign.
D&AD also awarded an irreverent Australian campaign by The Glue Society for Virgin Mobile starring faded soap actor Jason Donovan. The effort started with a month-long viral push and continued with eight TV spots in which an increasingly annoyed Mr. Donovan is plagued by nuisance calls on his mobile at inopportune moments. The voice-over says, "It has come to our attention that the number of prank calls and texts to Jason Donovan following the leak of his private phone number has spiraled out of control. ... We do not encourage this activity or the abuse of our unusually low rates. Please do not call or text the number currently on screen. Enjoy our Virgin to Virgin 5› text and 5› per minute rates responsibly."
D&AD is viewed as a good predictor of Cannes success. Other big D&AD winners included Sony Corp.'s "Balls" by Fallon, London, which shows thousands of colorful balls bouncing through the streets of San Francisco; a teen-road-safety spot by Leo Burnett, London, filmed entirely on a camera phone; and Guinness "Noitulove," a humorous evolution-related take on how long people will wait for a pint of Guinness, by Abbott Mead Vickers BBDO, London.