Tiger Airways taps Euro RSCG for 7 markets

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[Singapore] As budget airlines take off in Asia, Tiger Airways has appointed Euro RSCG, Singapore, to manage brand advertising and interactive promotions in Tiger's main markets: Singapore, Hong Kong, Macau, Vietnam, Thailand, Indonesia and the Philippines. Euro RSCG beat the incumbent, a Singaporean agency called 3-60, in a four-agency pitch. Media buying, not included in the pitch, stays at Carat. Tiger, a no-frills service started by Singapore Airlines and the founder of Europe's Ryanair last September, is one of several budget airlines established recently in Asia. Other players include Valuair, Singapore, Malaysia's AirAsia, Orient Thai Airlines, Bangkok Airways and two low-cost Australian airlines, Qantas' budget brand Jetstar and Richard Branson's Virgin Blue Airlines.
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