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Unilever to announce winner of detergent review

By Published on .

[London] Unilever is expected to announce a decision early this week in the $280 million global detergent review that covered brands with different names that are all marketed under the platform "Dirt is good." The brands, including Persil, Omo, Skip and Ala, were handled by WPP Group's JWT and Interpublic Group of Cos.' Lowe. A third agency, Bartle Bogle Hegarty, was also invited to participate in the review.
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