UNILEVER: TAN-FRIENDLY DOVE SOAP

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Unilever Dominicana created a Dove soap version in the Dominican Republic that promises to help maintain suntans. Partners Ogilvy, Santo Domingo, says the soap sold out after this print ad ran. The agency has a flair for cute Dove ads. In a Valentine's Day execution, soap foam obscured half of the "D" on a white Dove bar so it spelled "Love."
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