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Volkswagen: Polo

Published on .

Volkswagen U.K.'s new Polo targets women who want a small, safe car but not patronizing, cute advertising. DDB London's commercial depicts a world where everyone has a guardian angel. One angel, however, has time off because his human is safe in her Polo. When she finishes her journey, he has to make a mad dash across town to catch up with her. The tagline: "Polo. Built to protect."
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