Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Haagen-Dazs

Published on .

Haagen-Dazs is using the international tagline "Let Your Tongue Travel" in Southeast Asia with a print and outdoor campaign by Omnicom Group's TBWA Worldwide, Singapore. Three executions depict women indulging in different Haagen-Dazs flavors-strawberry cheesecake, green tea and macadamia nut-as the premium ice cream's rich sensations transport them to dreamy, corresponding locations: New York, the Orient and Hawaii, respectively. Images of the different destinations appear as a backdrop. Art director: Low Swee Chen. Copywriter: Andrew Lok.
Most Popular
In this article: