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Work: Haagen-Dazs

Published on .

Haagen-Dazs is using the international tagline "Let Your Tongue Travel" in Southeast Asia with a print and outdoor campaign by Omnicom Group's TBWA Worldwide, Singapore. Three executions depict women indulging in different Haagen-Dazs flavors-strawberry cheesecake, green tea and macadamia nut-as the premium ice cream's rich sensations transport them to dreamy, corresponding locations: New York, the Orient and Hawaii, respectively. Images of the different destinations appear as a backdrop. Art director: Low Swee Chen. Copywriter: Andrew Lok.
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