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Work: VH1: Going beyond the music in Latin America

Published on .

The first major consumer campaign for the Spanish-language version of Viacom's VH1, breaking in Latin America this month from La Comunidad, Miami, positions the channel as something that, unlike sibling MTV, goes beyond music, through the metaphor of showing musicians in their supposed everyday lives. Like the rock star at his child's parent-teacher conference whose every comment sets off fireworks. Or the gorgeous star caressed by adoring women's hands as he thanks his grandma for knitting him mittens.
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