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Published on .

Five irreverent print ads for Forbes Brazil by JWT, Sao Paulo, depict fictitious magazines for the miraculously and undeservedly rich, like lottery winners and wealthy offspring, a contrast to the hard-working, well-informed Forbes reader. The cover of Berco de Ouro ("golden cradle") pictures a rich kid and cover lines like "Research: How long does an inheritance last?" and "Challenge: Could you make it through a weekend on just $40,000?"
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