Beautiful skin isn't normally associated with potato chips, but Golden Wonder is using five images of pale-skinned perfection to launch Golden Skins in the U.K. The images illustrate the brand's key product attribute-the thick-cut chips retain the potato skin on the outside. The posters, by WPP Group's JWT
, London, contain no copy but the Golden Skins logo. Golden Wonder was one of the U.K.'s top two potato-chip brands but the independent company's sales have slipped since PepsiCo bought rival Walkers.