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Published on .

Beautiful skin isn't normally associated with potato chips, but Golden Wonder is using five images of pale-skinned perfection to launch Golden Skins in the U.K. The images illustrate the brand's key product attribute-the thick-cut chips retain the potato skin on the outside. The posters, by WPP Group's JWT, London, contain no copy but the Golden Skins logo. Golden Wonder was one of the U.K.'s top two potato-chip brands but the independent company's sales have slipped since PepsiCo bought rival Walkers.
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