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The premise of Interflora's long-running "Power of Flowers" print campaign by Robert/Boisen & Like-Minded, Copenhagen, Denmark, part of Grey Global Group, is that men buy flowers for women with the expectation of getting something wondrous in return, like being permitted to keep the hideous towel from their favorite soccer team on the towel rack, or name the new baby Ronaldinho, after the Brazilian soccer star. The Kama Sutra ad is self-explanatory.
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