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Work

Published on .

Publicis Shanghai understands the Chinese concept of freshness. In a series of outdoor ads for Carrefour China, foods like a tomato, a strawberry and grapes are portrayed as so fresh that they bleed when cut into with a knife. Art directors: Larry Ong, Leo Gong. Copywriters: Larry Ong, Paul Chai, Gladys Meng, Zhao Mai.
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