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A spot for Gatorade X-Factor runs through the alphabet, with a sports image associated with each letter, such as a row of stitches on an athlete's gashed cheek in the shape of a "C" and a hand on a ring for the letter "Q." When agency Downtown Partners, Toronto, reaches the letter "X," it can only stand for Gatorade X-Factor. See the spot: AdAge.com QwikFIND aaq62r
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