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Work

bluetrek: water-resistant x2

Published on .

While most mobile-phone hardware companies promote technology and functions, Hong Kong-based Bluetrek, marketer of Bluetooth headsets, humorously turned to nature for inspiration to promote Bluetrek X2, a water-resistant product. Eight Partnership, the independent Hong Kong agency behind the global "Fashion for Heads" campaign, decided that the pretty head that would most appreciate the water-resistant feature would be a mud-loving hippo.
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