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Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina, found a clever way to demonstrate that Procter & Gamble Co.'s Ariel detergent is so good that clothes look like they did in the store. In the print campaign, clothes are still worn by store mannequins, posed to engage in everyday activities like cooking, gardening and playing tennis. The tagline: "New clothes every day."
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