Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina, found a clever way to demonstrate that Procter & Gamble Co.'s Ariel detergent is so good that clothes look like they did in the store. In the print campaign, clothes are still worn by store mannequins, posed to engage in everyday activities like cooking, gardening and playing tennis. The tagline: "New clothes every day."
Most Popular
In this article: