The World: Berlin to be sole leader of WPP's United

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[london] Andy Berlin will take sole charge of WPP Group's Voluntarily United Group of Agencies with the departure at the end of May of President Amanda Walsh from the pared-down group of agencies. Mr. Berlin is United's global chairman-CEO. He is based in New York, where he is chairman of Berlin Cameron, but has been spending a lot of time in London. Six of the nine remaining United agencies are based in Europe.

Ms. Walsh joined United's precursor, Red Cell, in 2004 when it was made up of 62 agencies. This number has since been cut to nine offices as WPP sought to create a competitor to agencies with micro-networks such as Bartle, Bogle, Hegarty; Wieden & Kennedy; and Fallon Worldwide.

"You don't need two chief executives to run a micro-network," Ms. Walsh said. "It is right and proper that Andy stays as sole leader."

Separately, Steve Henry, who was chairman of HHCL/Red Cell before the transition to the United micro-network, is moving to TBWA London to become executive creative director. TBWA has been looking for a U.K. creative chief since the departure of Chairman Trevor Beattie last year to open his own London agency.

-emma hall

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