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On this week's episode of Creativity's Top 5, Ogilvy & Mather, Paris animates the beauty of words for Scrabble, Apple drops a banner ad that lists all the ways PCs are easy to use, ACNE and Swedish Airport Coaches build a bus out of cars to prove a point, Blink director David Wilson spins a visual treat for Moray McLaren, and Anomaly teams with DIY YouTube star Lauren Luke to launch a line of make-up.