Creativity Top 5: April 20

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In this week's episode of Creativity's Top 5, McDonald's Sweden makes a play for the boozy young male demographic with an informative print campaign, Adidas gets beefy rugby stars to swap jerseys on-camera, online and in slow-mo, Swedish paint brand Jotun gives one woman her very own A-Ha moment, director Adam Berg and Stink Digital create a frozen-framed bank robbery for Philips, and Mullen lets loose a judgmental bear to keep Boston Bruin fans in line.

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