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Creativity Top 5: The Best Brand Ideas of the Week

By Published on .

In this week's edition of Top 5, fast-feeders head for space and leverage urban myths; Pedigree recounts an obscure George Washington story; Heineken bonds people with opposing views; and MACMA delivers another eye-opening approach to promoting breast cancer awareness.

See more breakthrough brand ideas at Creativity-online.com.

Credits:

MACMA: Everybody Loves Boobs
Agency: David Buenos Aires
Executive Creative Director: Joaquin Cubria
Executive Creative Director: Ignacio Ferioli
Copywriter: Tomás O´Gorman
Art Director: Guillermo Aliaga Pueyrredon
General Account Director: Emanuel Abeijon
Account Director: Lucila Castellani
Account Executive: Florencia Scrimaglia
Head of Production: Brenda Morrison Fell
Agency Producer: Florencia Albizzati
Post Production Agency: Ana Svarz
Director: 1985
Production Company: LANDIA
Executive Producer: Adrian D'Amario
Producer: Diego Dutil
Director of Photography: Juan Magliore
Composed Music and English version: Massive Music
Spanish Version & Mix: Swing Música & Audio Post
Editor: Tomás Basile
Post House: Juan Solo
Post House: Da8
Color: Jorge Russo
Color: Alejandro Armaleo
Post Production: Julian Lopez Coppola
E-commerce Developer: Movile
PR Agency: URBAN Grupo de Comunicación
Advertiser's Supervisor: Irene Marcet
Advertiser's Supervisor: Marta Mattiussi
Advertiser's Supervisor: Isabel Geraige
Advertiser's Supervisor: Julieta Gomez

KFC: Announcement Zinger
Agency: Wieden & Kennedy Portland
Creative Director: Jason Kreher
Copywriter: Heather Ryder
Art Director: Devin Gillespie
Producer: Jennifer Fiske
Account Team: Jesse Johnson
Account Team: Kate Rutkowski
Account Team: Lindsay Varquez
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer: Holly Vega
Line Producer: Jay Veal
Director of Photography: Lasse Frank
Editorial Company: Joint Editorial
Editor: Steve Sprinkel
Post Producer: Jen Milano
Post Executive Producer: Leslie Carthy
VFX Company: Joint Editorial
Lead Flame Artist: Leif Peterson
Flame Artist: Robert Murdock
VFX Set Supervisor: Pilon Lectez
VFX Exec. Producer: Rebekah Koerbel
Titles/Graphics: Woodshop
Music & Sound Company: Joint Editorial
Sound Mixer: Noah Woodburn
Song: APM "Be a Hero"
Mix Company: Joint Editorial
Mixer: Noah Woodburn

Heineken: Worlds Apart
Agency: Publicis London
Global Chief Creative Officer: Bruno Bertelli
Executive Creative Director: Dave Monk
Executive Creative Director: Cristiana Boccassini
Heineken Global Digital Creative Director: Milos Obradovic
Heineken Creative Director: Marcus Iles
Creative: Seb Howling
Creative: Dom Desmond
Creative: Mark Daw
Creative: Rudhraigh McGrath
Account Team: Trent Patterson
Account Team: David Pagnoni
Account Team: Derek Muller
Account Team: Katherine Thompson
Account Team: Elzabe Buys
Planner: Sol Ghafoor
Planner: James Moore
Planner: Chris Turner
Head of Production: Colin Hickson
Project Management: Kym Adams
Project Management: Michael Fitzgerald
Design Team: Andy Breese
Design Team: Teju Sanusi
Design Team: Elisa Fuentes
Chatbot Partner: Twyla
Media Agency: MediaVest
Production Company: RSA
Director: Toby Dye
Editor: Julian Eguiguren
Producer: Ben Porter
Post Production Company: MPC

Pedigree: Howe's Dog
Agency: BBDO New York
Director: Noam Murro
Production Company: Biscuit Filmworks
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Greg Ketchum
Executive Creative Director: Tom Godici
Senior Creative Director: Greg Gerstner
Creative Director: Banks Noel
Copywriter: Kevin Mulroy
Art Director: Bianca Guimaraes
Head of Integrated Production: David Rolfe
Executive Producer: Diane Hill
Head of Music Production: Rani Vaz
Senior Account Director: Sally Nathans
Account Director: Elizabeth Kelberg
Account Executive: Michael Miles
Group Planning Director: Annemarie Norris
Communication Planning Director: Sean Stogner
Communication Planning Director: Emily Rydin
Director: Noam Murro
Director of Photography: Peter Deming
Editorial: Works
Editor: Ben Jordan
Audio Mix: Heard City
Mixer: Evan Mangiamele
Music Company: Screen Sound Alliance
Composer: Robert Miller
Sound Design: Barking Owl Sound
Sound Designer: Morgan Johnson
Telecine Company: Company 3
Telecine Artist: Tom Poole
VFX Finish Company: The Mill
Conform Artist: Mikey Smith
History: Historical Society Of Pennsylvania
Historian: Joaquin Moreland Sender

McDonald's: Search It
Agency: We Are Unlimited

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