Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Creativity Top 5: The Best Brand Ideas of the Week

The British Beer Alliance Emulates Apple and Sprite Captures LeBron's Homecoming

Published on .

SapientNitro and the British Beer Alliance take a page out of Apple's brand book and agency Translation helps Sprite capture LeBron James' return to his hometown of Akron, Ohio.

Stay on top of the best new work by subscribing to the Creativity Top 5 podcast on iTunes here, and for more of the best ideas in brand creativity, tune in each day to Creativity-online.com.

Most Popular