Creativity Top 5: July 27

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In this week's episode of Creativity's Top 5, McCann Erickson, Paris and Durex see the condom as an aphrodisiac, David O'Reilly expertly animates U2's latest single, Shynola directs a lo-fi fantasyland made of chalk for Coldplay, RKCR/Y&R and Virgin Media go walking on a TV backlot at night, and Ghostly International releases a mood-inspired app for users to explore the record label's wares.

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