Creativity Top 5: September 29

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In this week's episode of Creativity's Top 5, Google distributes Earth Water by Tetra Pak to keep Advertising Week hydrated, Stockholm's Fi and Goodby, Silverstein & Partners get Mario's tubby evil twin to shake it, Hovis and agency MCBD loaf through history, Showtime makes Dexter a coverboy, and Diesel promotes its anniversary with the dirtiest clean video ever made.

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