'30 Rock' Toilet Paper Rolls Out, JCPenney Trains Males, 'Guitar Hero' Goes DIY

Creativity Weekly Top 5: Nov. 24

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This week on Creativity's Top 5, Jack Donaghy of "30 Rock" provides a service to the Dutch, Swedish shop Daddy talks to plants for Heinz, JCPenney and Saatchi, New York, offer men a warning, Bernardo's seeks to improve the image of kids in the U.K., and "Guitar Hero" goes DIY.

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Comedy Central Netherlands: '30 Rock' Toilet Paper

Comedy Central Netherlands:
'30 Rock' Toilet Paper

Agency: Modernista! Amsterdam
Executive Creative Directors: Boyd Coyner, Gary Koepke, Lance Jensen
Creative Director: Nate Naylor

Heinz: Talk to the Plant

Heinz: Talk to the Plant

Agency: Daddy
Creative Director: Björn Höglund
Website: http://www.talktotheplant.com/

JC Penney: Beware of the Doghouse

JCPenney: Beware of the Doghouse

Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Executive Creative Director: Amie Valentine

Barnardo's: Hunted

Barnardo's: Hunted

Agency: BBH, London
Creative Director: Nick Gill

Activision: Bike Hero

Activision: Bike Hero

Agency: Droga5
Creative Chairman: David Droga
Executive Creative Director: Ted Royer