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Creativity's Cannes Picks: BMW's Kinetic Sculpture, 'The Great Schlep,' Whopper Sacrifice, Fiat's Eco Drive and the Obama Campaign

Creativity Weekly Top 5: June 22

Published on .

In this week's episode of Creativity's Top 5, we turn our gaze to the French Riviera and make our Cannes picks for top prizes, categories be damned! Among our favorites are BMW's Kinetic Sculpture, a "mechatronic" installation at the car manufacturer's museum in Zurich; Droga5 and Sarah Silverman's pitch to young Jewish Americans to make "The Great Schlep" to Florida and talk to their grandparents about Obama; Crispin, Porter & Bogusky and Burger King's tempting of Facebook users to trade in "friends" for free Whoppers; AKQA's innovative Eco Drive system that allows Fiat drivers to monitor their fuel efficiency; and, for many reasons, the campaign to elect President Barack Obama.

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BMW: Kinetic Sculpture

BMW: Kinetic Sculpture

Agency: Art & Com, Berlin

Jewish Council for Education & Research: The Great Schlep

Jewish Council for Education & Research: 'The Great Schlep'

Agency: Droga5
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Dunan Marshall

Burger King: Whopper Sacrifice

Burger King: Whopper Sacrifice

Agency: Crispin Porter & Bogusky
Executive Creative Directors: Andrew Keller, Rob Reilly
Interactive Executive Creative Director: Jeff Benjamin
Creative Directors: Bill Wright, James Dawson-Hollis

Fiat: eco:Drive

Fiat: eco:Drive

Agency: AKQA

Presidential Candidate: Obama for America

Presidential Candidate: Obama for America

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