Ogilvy and Maxwell House Brew Some Good, While Discovery and 72andSunny Think The World Is Just Awesome

Creativity Weekly Top 5: April 14

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Creativity's Top 5 - April 14
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In this week's Creativity Top 5, Ogilvy & Mather, Toronto, and Maxwell House take their TV budget and brew up some charity; the California Milk Processor Board unveils the majestic locks and soothing sounds of White Gold; Mekanism creates a community for wannabe rockers on behalf of Harmonix and MTV's Rock Band; JWT, New York, and Swedish Fish say it's OK to eat your friends; and the Discovery Channel and 72andSunny serve up a group hug of a ditty for good ol' Mother Earth.
Maxwell House: Invitation

Maxwell House: Invitation

Agency: Ogilvy & Mather, Toronto
Creative Directors: Nancy Vonk, Janet Kestin

California Milk Processor Board: White Gold

California Milk Processor Board: White Gold

Agency: Goodby, Silverstein & Partners
Creative Director: Jeff Goodby
Website: www.whitegoldiswhitegold.com

Harmonix/MTV Networks: Rock Band

Harmonix/MTV Networks: Rock Band

Production Company: Mekanism
Creative Director: Ian Kovalik
Website: www.rockband.com/

Swedish Fish: A Friend You Can Eat
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Swedish Fish: A Friend You Can Eat

Agency: JWT, New York
Chief Creative Officer: Ty Montague
Executive Creative Director: Jeff Bitsack

Discovery Channel: I Love the World

Discovery Channel: I Love the World

Agency: 72andSunny
Creative Director: Glenn Cole