HBO Serves Up 'True Blood'; Guinness Turns on the Lights; Life Lessons From a Film Festival and Other Work

Creativity Weekly Top 5: Aug. 4

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Creativity's Top 5 - August 4
In this week's episode of Creativity's Top 5, HBO serves up bloody intrigue for a new series; ESPN takes its promos live and unscripted; Guinness lights up an ordinary office building to look like a fresh pint; a Czech film fest passes on a life lesson;and Damon Albarn and Jamie Hewlett reunite for a BBC Olympics spot based on a storied Chinese tale.
HBO: True Blood

HBO: 'True Blood'

Production Company (Print/Outdoor): And Company
Executive Creative Director: Etienne Jardel
Creative Directors: Tracy Weston, Melchior Lamy

ESPN: SportsCenter Live

ESPN: 'SportsCenter Live'

Agency: Wieden & Kennedy, New York
Executive Creative Directors: Todd Waterbury, Kevin Proudfootz
Director: Damien Drake

Guinness: Light Show

Guinness: 'Light Show'

Agency: Irish International BBDO
Creative Director: Mal Stevenson
Production Company: Gorgeous Enterprises

Karlovy Vary International Film Festival: Harvey Keitel

Karlovy Vary International Film Festival: 'Harvey Keitel'

Production Company: Smuggler
Director: Ivan Zacharias

BBC: Journey to the East

BBC: 'Journey to the East'

Agency: Red Bee Media, RKCR/Y&R
Executive Creative Director: Damon Collins
Music Composer and Producer: Damon Albarn