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Shark Hunting Online Courtesy Discovery, Bringing G.I. Joe to Life, Celebrating 'Just Do It' and Other work

Creativity Weekly Top 5: July 28

Published on .

Creativity's Top 5 - July 28
In this week's episode of Creativity's Top 5, Nike flashes back and forth and everywhere in between for the last 20 years of "Just Do It"; the Discovery Channel lets us play Martin Brody again with its second installment of its online shark hunting; DDB, Sydney, illustrates the frustration of a paper jam; directing duo Simon Gesrel and Xavier Ehretsmann bring GI Joe figures to life in a stop-motion homage to John Carpenter's "The Thing" for Zombie Zombie; and "Gears of War 2" sidesteps the sophomore ad curse.
Nike: Courage

Nike: 'Courage'

Agency: Wieden & Kennedy, Portland, Ore.
Creative Directors: Dan Wieden, Alberto Ponte, Jeff Williams

Discovery Channel: Sharkrunners Season 2

Discovery Channel: 'Sharkrunners Season 2'

Agency/Game: Area/Code
Creative Director: Frank Lantz
Website: http://dsc.discovery.com/convergence/sharkweek/shark-runners/shark-runners.html

Brother: Paper Jam

Brother: 'Paper Jam'

Agency: DDB, Sydney
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back

Zombie Zombie: Driving

Zombie Zombie: 'Driving'

Directors: Simon Gesrel, Xavier Ehretsmann

Gears of War 2: Rendezvous

Gears of War 2: 'Rendezvous'

Agency: TAG, San Francisco
Creative Directors: Scott Duchon, Geoff Edwards, John Patroulis

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