A Brit Mum Gets a New York Makeover, H-P's Take on Touch Technology, a PSA About Rescued Dogs and Other Work

Creativity Weekly Top 5: June 30

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Creativity's Top 5 - June 30
In this week's episode of the Creativity Top 5, Heinz gives a British mum a New York makeover (sort of) and gets banned for it; Pittsburgh-based Smith Brothers gets some canines to recount their troubles for the Animal Rescue Association; Friends With You and the Brooklyn Brothers match a pair of puppets for Fuse; Hewlett-Packard unveils its newest take on touch technology; and Nike allows people to customize their kicks using their surroundings.
Heinz: Deli Server Mum

Heinz: 'Deli Server Mum'

Agency: AMV BBDO
Art Director: Steve Jones

ARAA: Dog Fighting PSA

Animal Rescue Association of America: Dogfighting PSA

Agency: Smith Bros., Pittsburgh
Creative Directors: Lindsey Smith, Bronson Smith

Fuse: Soulmates

Fuse: 'Soulmates'

Agency: The Brooklyn Bros.
Art Directors: Stephen Rutterford, Clarissa Patrianova Valaeys

HP: Maestro

Hewlett-Packard: 'Maestro'

Agency: Goodby, Silverstein & Partners
Creative Directors: Rick Condos, Hunter Hindeman

Nike: NikePhotoID

Nike: 'NikePhotoID'

Agency: AKQA, London
Website: http://www.nikeid.com/