A World of Ikea Furniture, McCann Turns Out Tear-jerker for Coke, Droga5's Projection Tricks for Puma and Other Work

Creativity Weekly Top 5: March 16

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Creativity's Top 5 - March 16
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In this week's episode of Creativity's Top 5, Ikea and agency Nordpol create a lush and exotic world out of everyday home furnishings; Tokyo's Tugboat and Georgia Max Coffee put ski-resort restroom users at the top of a ski jump; Topps and Total Immersion add a whole new dimension to baseball cards online; McCann Erickson, Madrid, and Coke bring together an infant and an centenarian to tear-jerking effect; and director Rupert Sanders and Droga5 elaborately project a couple's life for Puma.
IKEA: PS

Ikea: PS

Agency: Nordpol
Creative directors: Dominik Anweiler, Tim Schierwater

Georgia Max Coffee: Ski Toilets
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Georgia Max Coffee: Ski Toilets

Agency: Tugboat, Tokyo

Topps: Topps 3-D Live

Topps: Topps 3-D Live

Development: Total Immersion
Website: Toppstown.com/UserSite/TotalImmersion/Info.aspx

Coca-Cola: Encounter

Coca-Cola: 'Encounter'

Agency: McCann Erikson, Madrid
Creative director: Leandro Raposo
Creative: Raquel Martinez, Monica Moro

Puma: Lift

Puma: 'Lift'

Agency: Droga5
Creative chairman: David Droga
Executive creative director: Duncan Marshall

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