Integrated/Innovative Marketing

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(Includes work listed under Content and Contact; Innovative Media; Integrated Marketing; Innovation in Marketing; and Multichannel )

Sega | Beta 7

Agency: Wieden + Kennedy/New York Media Agency: Wieden + Kennedy/New York CDs: Ty Montague, Todd Waterbury CW: Bobby Hershfield AD: Robert Rasmussen Agency Producer: Temma Shoaf Production Company: Chelsea Pictures Director: Haxan (Mike Monelle, Ed Sanchez) Programmer: Brian Clarke, GMD Studios Editor: Pete Beaudreau

Adidas | Vertical Football

Agency: TBWAJapan (180TBWA) CD: John Merrifield CW: John Merrifield AD: Clementine Tourres, Hirofumi Nakajima Production Manager: Akinori Otani Media Planner: Mari Tsukinoki

American Legacy Foundation | Truth Integrated campaign 1200/1200Tshirt/thetruth.com/Drop Dead Day

Agency: Crispin Porter + Bogusky/Miami and Arnold Worldwide/Boston GCDs: Pete Favat, Alex Bogusky, Ron Lawner CDs: Tom Adams, Roger Baldacci ADs: Rob Baird, Jim Marcus, Robert Hamilton, Meghan Boardman CW: Roger Baldacci, Mike Howard, Jim Marcus, Annie Finnegan Director: Baker Smith Producer: Bonnie Goldfarb Agency Producer: Amy Favat, Barry Frechette Editor: Tom Scherma Animation: Adam Kimmell Music: Human Flash Designer: Nate Wray

Channel 9 | Missile Car

Agency: J. Walter Thompson, Kuala Lumpur Photography Studio: IFL Studio, Kuala Lumpur CDs: Edwin Leong, Andy Soong CW: Hasnah Mohd Samidin, Wong Sen Kiat, Joel Lim AD: Andy Soong, Ray Goh, Edwin Leong Production Manager: Hin Kee Yong Photographer: Fai

American Legacy Foundation | Truth Labels/Grapes/Crazyworld

Agency: Arnold Worldwide/Boston; Crispin Porter Bogusky/Miami CDs: Ron Lawner, Alex Bogusky, Pete Favat, Roger Baldacci, Tom Adams CWs: Scott Linnen, Mike Howard, John Kearse, Roger Baldacci, Ronny Northrop ADs: Tiffany Kosel, Lee Einhorn, Rob Baird, Kat Morris, Meghan Boardman Agency Producer: Amy Favat, Linda Donlon, Kathy McMann, Barry Frechette Director: Baker Smith Production Company: Harvest, Santa Monica Editor: Carlos Arias, Final Cut Cinematographer: John Schwartzman Music: Soundtrack, Boston Recording Studio: Soundtrack, Boston WWW Composer: Mike Secher Audio Developer: Arnold Worldwide, Boston Producer: Scott Howard Engineer: Mike Secher Photographer: Garry Simpson Programmer: Doug Smith Flash Programmer: Adam Bhuler

Nike | Dead End

Agency: Ogilvy & Mather, Singapore CD: Craig Smith, Andy Greenaway CW: Tham Yin May ADs: Naoki Ga, Craig Smith Photographer: Julian Watt Retoucher: Procolor, Singapore

Nike Asia Pacific | Instant Go Presto 4

Agency: Wieden + Kennedy/Tokyo CDs: John Jay, Sumiko Sato CW: Barton Corley Production/Design: Motion Theory, Twenty First City, Inc. Designers: +cruz, Kaan Atilla, Matthew Cullen, Ron Delizo, Eric Holman, Mike Slane, Irene Park, Shihlin Wu, Michael Steinman, Mark Kudsi, Brad Watanabe Director: +cruz, Matthew Cullen Editor: Mark Hoffman, Jutta Reichardt Illustrators: Skwerm, Sasu, Frek Photographers: +cruz, Hiromi Shibuya Producers: Javier Jimenez, Georgina Pope Animators: Tom Bradley, Matthew Cullen, Kaan Atilla, Irene Park, Ryan Alexander, Paolo de Almada, John Clark, Tom Bruno, Bridet McKahan, Chris de St. Jeor

Suzuki | Offscreen

Agency: Net#work BBDO, Johannesburg CD: Mike Schalit CW: John Davenport AD: Philip Ireland

The Protestant Church | First Inflatable Church of the World

Agency: Jung von Matt, Stuttgart CD: Achim JSger, Peter Waibel CW: Paul Fleig Art Director: Joachim Silber Photographer: Marcus Stadler Designer: A. Jeutter, S. Roesinger

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