Aussie Beer VB Toasts the Everyman, Nike and Livestrong Send Messages to Cyclists and Other New Work

Creativity Weekly Top 5: July 13

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In this week's episode of Creativity's Top 5, Barkley dresses up the Johnson County Library's delivery trucks with fake brands inspired by literary favorites; 2Degrees and TBWA/Whybin launches a mobile service in New Zealand with the help of Rhys Darby; DDB, Stockholm, and North Kingdom test if web users are fit for the Swedish Armed Forces; VB and Droga5, Sydney, raise a glass to the Everyman; and Wieden & Kennedy, Nike and Livestrong create a robot that lets people from anywhere in the world chalk messages of inspiration, hope and encouragement directly on the course of the Tour de France.

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Johnson County Library: Literary Brand Trucks

Johnson County Library: Literary Brand Trucks

Agency: Barkley, Kansas City, Mo.
Executive Creative Director: Brian Brooker
Creative Director/Copywriter: Tom Demetriou

2degrees: Kiwis are Special

2degrees: 'Kiwis Are Special'

Agency: TBWA, Whybin
Creative: Corey Chalmers, Guy Roberts

Swedish Armed Forces: Recruitment 2009

Swedish Armed Forces: Recruitment 2009

Agency: DDB, Stockholm
Production Company: North Kingdom

VB: The Regulars

VB: 'The Regulars'

Agency: Droga5, Sydney
Creative: Cam Blackley, Matty Burton

Nike Livestrong: Chalkbot

Nike Livestrong: 'Chalkbot'

Agency: Wieden & Kennedy, Portland, Ore.
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Tyler Whisnand, Danielle Flagg