Swedish Fish Makes a 'Cat Sandwich,' TBWA Promotes Fish-Enhanced Juice, HP Goes 'In the Air'

Creativity Weekly Top 5: Dec. 8

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On this episode of Creativity's Top 5, JWT, New York, and A Diamond Is Forever gave couples a chance to document a kiss in 360-degree video for a donation to the Elton John AIDS Foundation; Barnardo's aims to stop the cycle of tragedy for children; Hewlett Packard and director Dante Ariola show the magic of wireless printing; Swedish Fish takes its funny "Friend You Can Eat" campaign to the small screen; and TBWA, Norway, takes the trippy route to promote fish-enhanced fruit juice.

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A Diamond Is Forever: Unbreakable Kiss

A Diamond Is Forever: 'Unbreakable Kiss'

Agency: JWT, New York
Chief Creative Officers: Ty Montague, Harvey Marco
Executive Creative Director: Kash Sree, Paul Bichler

Barnardo's: Break the Cycle

Barnardo's: 'Break the Cycle'

Agency: Bartle Bogle Hegarty, London
Creative Director: Nick Gill

HP: In the Air

Hewlett Packard: 'In the Air'

Agency: Goodby, Silverstein & Partners
CD/Co-Chairman: Rich Silverstein
CD/Partner: Steve Simpson
Group Creative Director: Hunter Hindman

Swedish Fish: Cat Sandwich

Swedish Fish: 'Cat Sandwich'

Co-President: Ty Montague
Chief Creative Officer: Harvey Marco
Executive Creative Directors: Jackie Hathiramani, Jeff Bitsack

Omega3 Smartfish: Fruitfishbubbles

Omega3 Smartfish: 'Fruitfishbubbles'

Agency: TBWA, Norway
Creative Director: Erik Heisholt