EA Games Offers a Trip to Hell, Nike on Tiger's Return, Claro's Guinea Pig Phone and Other Work

Creativity Weekly Top 5: March 2

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This week's episode of Creativity's Top 5 features EA Games and Psyop offering viewers a trip to Hell by way of "Dante's Inferno"; the Australian Outdoor Awards exhibits its first prize with a billboard made up of 10,000 $1 scratch tickets; Nike lets us know the PGA parity party is over now that Tiger's back; the Tate Liverpool offers up an online experience that allows users to provide insight and opinion on artwork from its collection; and Claro introduces us to the world's first mobile rodent phone technology.

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EA Game: Dante's Inferno

EA Game: 'Dante's Inferno'

Agency: G-Net
CD/Copywriter/Executive Agency Producer: David Moodie
Executive Agency Producers: David Getson, John Rosenberg

Australian Outdoor Awards: First Prize
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Australian Outdoor Awards: First Prize

Agency: The Glue Society
Creative: James Dive, Matt Devine

Nike: The Good Life

Nike: 'The Good Life'

Agency: Wieden & Kennedy, Portland, Ore.
Creative Director: Hal Curtis

Tate: The One that Spoke to Me

Tate: 'The One That Spoke to Me'

Agency: Fallon, London
Executive Creative Director: Richard Flintham
CW/Art Director: Ali Alvarez
Website: http://www.tate.org.uk/liverpool/theone/

Claro: Guinea Pig

Claro: 'Guinea Pig'

Agency: El Cielo
General Creative Directors: Ramiro Agulla, Carlos Baccetti

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