McD's Courts the Swedish Casanova, Adidas Wants You to Swap Jerseys, the Bruins Offer Dating Advice to NHL Fans and Other Work

Creativity Weekly Top 5: April 20

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In this week's episode of Creativity's Top 5, McDonald's in Sweden makes a play for the boozy young male demographic with an informative print campaign; Adidas gets beefy rugby stars to swap jerseys; online and in slow motion, Swedish paint brand Jotun gives one woman her very own A-Ha moment; director Adam Berg and Stink Digital depict an bank robbery online frame by frame for Philips; and Mullen offers practical dating advice to Boston Bruin fans.

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McDonald's: Casanova

McDonald's: 'Casanova'

Agency: DDB, Stockholm
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson

Adidas: Jersey Swap

Adidas: 'Jersey Swap'

Agency: TBWA/Whybin

Jotun: Lady

Jotun: 'Lady'

Agency: Try Reklamebyra
Art Director: Stian Johansen
Copywriter: Janne Lyso

Philips: Cinema 21:9

Philips: 'Cinema 21:9'

Agency: Tribal DDB, Amsterdam
Global Creative Director: Neil Dawson
Creative Director: Chris Baylis

Boston Bruins: Date

Boston Bruins: 'Date'

Agency: Mullen
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Group Creative Directors: Jamie Ferreira, Matt Fischvogt

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